Best Books for Marketing – a Top 5 Review
Regardless of their chosen field, practitioners should have on their bookshelves (or in their e-readers) several must-reads that pertain to their profession. So what are the best books for marketing?...
View ArticleLooking at Customer Service as Marketing
Have you ever considered customer service as marketing? Marketing is often considered to be synonymous with advertising. But is it? Is there more to marketing than print ads, broadcast ads, and direct...
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